IR Best Practice

Presentation style

Navigation

A corporate website should be easy to navigate and intuitive to use. Key points to consider include:

  • Users should be able to see where they are on the website at all times. Highlight the currently chosen navigation and include clear page headings
  • Be consistent with the navigation mechanism across the site
  • Use recognisable labelling and standard industry terms
  • Use consistent terminology. For example, if a user clicks on a word or phrase in the navigation, the heading of the page should be the same
  • Include a direct link to the investor relations main page from the website homepage
  • Include a breadcrumb trail at the top of each page (e.g. Home > Investor relations > Corporate Governance). Note that this should not be the main method of navigation as some users will tend to overlook it

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